Monday, December 21, 2009

Like being in on the ground floor?

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AAUW and AARP are researching the best ways to educate women about planning for their long-term needs. Want to be a leader or participant in a focus group? Here are the early details:

Goal: The long range goal of this research is to implement a new education and awareness campaign for women in the Baby Boomer age group (ages 45-64) on the need to plan for future long-term care needs, and to create materials that will effectively educate and support individual women’s personal planning.

Study Design: AARP and AAUW will collaborate to assess long-term care resources and messaging by fielding a baseline study that involves a minimum of 250 AAUW members (there is no cap to the number of participants).

Expectation: This partnership to establish a truly accessible model for women’s long-term care planning represents a unique opportunity for AAUW to break through both educational and economic barriers for women in a health care arena—long-term care—that has been in the shadows for decades. AAUW’s selection as a partner by AARP attests to the position of stature and respect AAUW holds as a nationwide community working on behalf of women.
Leaders’ Role:
Please help us identify AAUW members/branches that may want to participate in this baseline study—which is primarily a willingness to participate in four webinars and answer four sets of questions over the next year. (All this can be done from the comfort of their own homes.) We are also looking for half a dozen women who would like to be facilitators in this endeavor, and would like to be trained to provide support to members as they go through the baseline study process.

More details on this partnership with AARP, a webinar and a Program-in-a-Box will be forthcoming in early 2010.

Fortunately, there is no cap on the numbers who can contribute to this extremely important initiative. Please contact Cordy Galligan at 
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